MediaSpan Partners With Verve Wireless

Favorite Articles

Newest Entries

in Business Models / Subscriptions Before You Base Your Business Plan on Paid Content, Read This
in Television / General New Over-the-Top-TV Device Incorporates P2P BitTorrent Clien
in Advertising / Media Buying How To Fix A Broken Advertising Industry
in Mobile Apps / Android Adobe Flash 10 for Android: A big win for mobile web apps

The Library at Mingione.net

This is an edited version of an article. Where text has been deleted, you will see "..." substituted. Click on the headline link to read the original article.

MediaSpan Partners With Verve Wireless

IRVINE, Calif., April 3, 2008 /PRNewswire/ -- MediaSpan, the leading digital content management, online loyalty and network ad sales solutions provider for local media, and Verve Wireless, the leading provider of mobile technologies to local media, announced a partnership today to integrate the Verve Publishing Platform into MediaSpan's content management solution. The partnership will better enable MediaSpan to provide their customers with integrated content management and mobile marketing solutions.

"Our local media customers are constantly seeking new ways to engage their audience and drive new local revenue online, We are committed to meet their demands by continuing to provide them with innovative online solutions like those from Verve Wireless," MediaSpan Executive Vice President / GM Online Services Steven Barth said of the partnership. "The mobile medium introduces a new revenue stream for our publishing clients and is poised to garner higher-than-average advertising rates."

Integrated with the MediaSpan Content Management System, the MediaSpanMobile Platform allows current customers to quickly and effortlessly extend their content and advertising onto any carrier device with access to the mobile web; including breaking news, rich media photos, restaurant guides,movie guides, and more. Also built into the MediaSpan Mobile Platform is the Mobile Messaging module, an SMS (Short Message Service) text alert system that enables publishers to create, manage, and distribute consumer "opt-in" mobile messaging programs. Mobile Messaging sponsorships, coupons, and advertising provide publishers with a new revenue stream, while giving publishers complete control over their text messaging campaigns and programs. The module also includes ad trafficking and reporting, short code management for two-way messaging, and SMS alert management.

"We are exclusively focused on delivering the tools that help any localmedia provider participate in mobile," states Greg Hallinan, Verve Vice President of Marketing & Operations. "We're excited to be working with MediaSpan because they share the same vision, and together we can help make their customers more successful by complementing MediaSpan's full range of media management products."

...