Are Big Ad Agencies Ready for Interactive TV?

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Are Big Ad Agencies Ready for Interactive TV?

NEW YORK (AdAge.com) -- The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country's big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn't think they are.